Social Media Manager resume keywords
The skills, tools and related wording that social media manager job postings commonly list, and how to use them honestly. Paste a real job description into the free Resume Job Match tool to see which of them your resume is missing.
Skills to include
- content calendar
- community management
- social strategy
- paid social
- analytics
- copywriting
- influencer outreach
- brand voice
Tools and software
- Hootsuite
- Sprout Social
- Meta Business Suite
- Canva
- Google Analytics
Related terms: same skill, different wording
Postings and resumes often name the same thing differently. Use the wording from the job you are applying to, wherever it is true for you.
- content calendar · editorial calendar
- community management · audience engagement
- paid social · social advertising
How to use these keywords
Show growth and results: followers, engagement rate, clicks or leads.
- Add a keyword only if you have the experience. You will be asked about it in the interview.
- Put keywords in bullet points that show the skill in use, not only in a skills list.
- Match the wording of the specific posting, including abbreviations it uses.
See which keywords your resume is missing
Paste the job description and your resume. The free tool lists the keywords the posting asks for, what you already match, and related wording for the rest.
Frequently asked questions
What keywords should a Social Media Manager resume include?
Job postings for Social Media Manager roles commonly list skills such as content calendar, community management, social strategy, paid social, analytics, and tools such as Hootsuite, Sprout Social, Meta Business Suite, Canva. Use only the terms that are true for you, and mirror the exact wording of the posting you are applying to.
Should I put keywords in a skills section or in my bullet points?
Both. A skills section makes terms easy to find, and bullet points show the skill in use, which is more convincing. For a Social Media Manager, add each keyword to a bullet that describes what you did and the result.
How do I find the right keywords for a specific Social Media Manager job?
Paste the job description and your resume into the free Resume Job Match tool. It lists the keywords the posting asks for, shows which ones your resume already has, and suggests related wording for the ones that are missing.
More for social media manager hiring and job search
Resume keywords for other roles
These lists show terms commonly seen in job postings and are examples, not a guarantee of interviews or hiring outcomes. Always follow the wording of the specific job you apply to, and only list skills, tools and credentials you truly have. Reviewed November 2026. This is general information, not career-coaching or legal advice.