Social Media Manager
About the role
[Company Name] is looking for a Social Media Manager to grow and engage our audience across social platforms. You will plan and publish content, manage our community, and report on how social supports our marketing goals. You will be the guardian of our brand voice online and a calm first responder when issues arise. This role is a good fit for a creative communicator who also loves data.
Responsibilities
- Develop a social media strategy aligned with marketing and business goals
- Plan, write, and schedule content across company social channels
- Create or coordinate graphics, short videos, and other assets
- Monitor and respond to comments, messages, and mentions in our brand voice
- Escalate customer issues to support and sensitive issues to leadership
- Track and report on reach, engagement, traffic, and conversions
- Manage paid social promotions in coordination with digital marketing
- Coordinate influencer and creator partnerships, including disclosure compliance
- Maintain a content calendar and approval workflow
- Keep up with platform changes and test new formats
Requirements
- Experience managing social media accounts for a business, brand, or organization
- Strong copywriting skills and the ability to adapt tone by platform
- Familiarity with social scheduling and analytics tools
- Basic visual content skills using tools like Canva or similar
- Good judgment about brand risk and sensitive topics
- Ability to manage multiple deadlines and approvals
- Understanding of social media metrics and reporting
Nice to have
- Experience with short-form video editing
- Experience running paid social campaigns
- Experience managing influencer programs
- Experience in our industry
Pay
[Pay range] · [Benefits summary]