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Content Writer job description template

A content writer researches and writes blog posts, web pages, emails, guides, and other material that informs customers and supports marketing goals. They adapt tone for different audiences, optimize for search, and revise based on editorial feedback. Copy this template, replace the bracketed parts, then run it through the free JD Analyzer.

Check it for bias

Content Writer

About the role

[Company Name] is hiring a Content Writer to create clear, helpful content that educates our audience and supports our marketing goals. You will write blog posts, web pages, emails, and guides, working from research and conversations with internal experts. You will follow our style guide, optimize for search, and revise based on feedback. This role is a great fit for a curious writer who cares about accuracy and readers.

Responsibilities

Research and write blog posts, guides, web copy, and email content
Interview internal subject-matter experts to gather insights
Optimize content for search using keyword research and best practices
Follow and help maintain the company style guide
Edit and proofread content for clarity, accuracy, and consistency
Fact-check claims and cite credible sources
Update and refresh older content to keep it accurate
Collaborate with designers on visuals and formatting
Meet deadlines across a shared content calendar
Review content performance and suggest improvements

Requirements

A portfolio of published writing samples
Strong grammar, editing, and proofreading skills
Ability to research unfamiliar topics and explain them simply
Ability to adapt tone for different audiences and formats
Basic understanding of SEO writing
Reliable time management and communication about deadlines
Comfort receiving and applying editorial feedback

Nice to have

Experience writing for our industry or a technical audience
Experience with a content management system like WordPress
Familiarity with SEO tools for keyword research
Experience writing email or conversion copy

Pay

[Pay range] · [Benefits summary]

Pay transparency

Many states, including CA, CO, NY, WA, and IL, require a good-faith pay range in job postings; check your state's rules before publishing.

See the rules for your state in HR laws by state.

Write a more inclusive posting

Replace 'native English speaker' with 'excellent written English', since native speaker requirements can amount to national origin discrimination.
Avoid requiring a journalism or English degree; a strong portfolio is a better measure of ability.
If you use a writing test, state its length and whether it is paid in the posting so candidates with limited free time are not discouraged.

Hiring a content writer?

Prepare the interview too: 15 questions, red flags and questions to avoid.

Content Writer interview questions

Frequently asked questions

Should I give content writer candidates a writing test?

A short, focused test, such as editing a paragraph or outlining an article, is fair and useful. Keep it brief, give the same test to all finalists, and consider paying for anything longer.

Can I require a native English speaker for a content writer job?

Avoid that phrase, since it can be seen as national origin discrimination. Ask for excellent written English and evaluate it through samples.

What should a content writer portfolio show?

Look for clear structure, accurate research, a defined audience, and range across formats. Ask candidates to explain their role in each piece, especially if it was edited or ghostwritten.

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