Free template · Sales & Marketing

Sales Representative job description template

A sales representative finds prospective customers, explains how a product or service solves their problem, and closes deals that hit a monthly or quarterly quota. They spend their days prospecting, running calls or visits, following up, and keeping the CRM up to date. Copy this template, replace the bracketed parts, then run it through the free JD Analyzer.

Check it for bias

Sales Representative

About the role

[Company Name] is looking for a Sales Representative to grow our customer base by finding new prospects and turning them into long-term clients. You will own the full sales cycle, from first outreach to signed agreement, for an assigned territory or segment. You will work closely with marketing and customer support so that every customer you bring in gets off to a strong start. This role is a good fit for someone who likes clear targets, steady activity, and real conversations with buyers.

Responsibilities

Prospect new customers through calls, emails, social selling, events, and referrals
Run discovery conversations to understand each prospect's needs, budget, and decision process
Deliver product demonstrations and tailored presentations
Prepare quotes and proposals and negotiate terms within approved guidelines
Close new business to meet or exceed monthly and quarterly targets
Log all activity, contacts, and opportunity stages accurately in the CRM
Follow up on inbound leads within agreed response times
Hand off new customers smoothly to onboarding or account management
Share customer feedback and competitive insights with marketing and product
Forecast pipeline and expected revenue each week

Requirements

Experience in a sales, business development, or customer-facing role with measurable targets
Clear spoken and written communication skills
Comfort making outbound calls and handling rejection
Ability to manage a pipeline and prioritize a busy daily schedule
Working knowledge of a CRM such as Salesforce, HubSpot, or similar, or ability to learn quickly
Basic negotiation skills and good judgment about when to escalate
Reliable record-keeping and follow-through

Nice to have

Experience selling to small and mid-sized businesses in our industry
Familiarity with sales methods such as SPIN, MEDDIC, or Challenger
Experience with sales engagement tools for sequences and call logging
Bilingual skills relevant to our customer base

Pay

[Pay range] · [Benefits summary]

Pay transparency

Many states, including CA, CO, NY, WA, and IL, require a good-faith base pay range in job postings, and some also expect a description of commission or bonus; check your state's rules before publishing.

See the rules for your state in HR laws by state.

Write a more inclusive posting

Replace 'hunter', 'killer instinct', or 'aggressive closer' with behavior-based phrases like 'consistently builds new pipeline' to avoid masculine-coded language that narrows your applicant pool.
List driving or a valid license only if the role truly requires in-person visits; otherwise it can screen out people with disabilities without cause.
Describe the compensation structure plainly (base plus commission) instead of 'unlimited earning potential', which can read as unstable and deter experienced candidates.

Hiring a sales representative?

Prepare the interview too: 15 questions, red flags and questions to avoid.

Sales Representative interview questions

Frequently asked questions

What is the best interview question for a sales representative?

Asking the candidate to sell you something live, followed by a probing objection, tells you more than any story. Pair it with a question about their worst quarter to see how they handle pressure.

Should a sales representative job description require a college degree?

Usually not. Track record, communication skills, and activity discipline predict success far better, and dropping the degree widens your talent pool.

How do I verify a candidate's quota claims?

Ask for specific attainment numbers by period, how quota was set, and their rank on the team, then confirm during reference checks with former managers. Consistent, detailed answers are a good sign.

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