Marketing Manager
About the role
[Company Name] is seeking a Marketing Manager to plan and run the campaigns that grow our brand and bring in new customers. You will own our marketing plan and budget, manage channels and vendors, and report on how marketing drives revenue. You will work closely with sales, product, and leadership to sharpen our message and reach the right buyers. This is a hands-on role for someone who enjoys both strategy and execution.
Responsibilities
- Develop and execute an annual and quarterly marketing plan aligned with business goals
- Manage the marketing budget and allocate spend across channels based on performance
- Plan and launch integrated campaigns across email, paid media, content, events, and social
- Define positioning and messaging with input from sales and product
- Partner with sales on lead definitions, scoring, and follow-up
- Track and report on KPIs including leads, pipeline, cost per acquisition, and ROI
- Manage agencies, freelancers, and any direct reports
- Oversee the website and landing pages for conversion and brand consistency
- Run tests and use results to improve campaigns
- Coordinate product launches and promotional calendars
Requirements
- Experience planning and running multichannel marketing campaigns
- Experience managing a marketing budget and reporting on results
- Strong written communication and editing skills
- Comfort with marketing analytics and reporting tools
- Hands-on experience with a marketing automation platform or CRM
- Ability to manage multiple projects and deadlines
- Experience working with sales teams on shared goals
Nice to have
- Experience in B2B or our specific industry
- Experience managing direct reports or agency partners
- Familiarity with SEO and paid search
- Basic design or video editing skills
Pay
[Pay range] · [Benefits summary]